THE FACTS ABOUT MAKEUP

90% of Australian women believe the most essential makeup item is Foundation
(Global Truth in Beauty Survey*, 2006)

84% of Australians feel too much emphasis is placed on a woman’s outward appearance
(Global Truth in Beauty Survey*, 2006)

69% of Australian women wear fragrance every day.
(Global Truth in Beauty Survey*, 2006)

Most Australians look to magazines for makeup and skin care advice (Global Truth in Beauty Survey*, 2006)

Never add liquid to a product to bring back its original consistency. Adding other liquids could introduce bacteria that can easily grow out of control.

Keep makeup out of sunlight – light and heat can degrade preservatives. Keep in a cool, dry place.

Don’t pump the mascara wand. It lets more air into the tube, drying it out faster. The best way to get more mascara on the wand is to twirl it around the tube, scraping the sides without lifting the wand out.

It takes some time to piece together a makeup trend collection. We start to focus on a collection at least 12 – 14 months in advance of its launch date. (Janet Pardo, Senior Vice President of Product Development)

There are two different types of liquid foundation: water-based and oil-based. These will last for approximately 12 months and 18 months, respectively, after they are opened.

Lipstick will last anywhere between one to two years. The best way to judge is to take a whiff – if it gives off an odour different from how it originally smelled, toss it.

As much as you might love certain colours and products, nothing lasts forever. Even if you have a great skin care routine, if you keep using old makeup everyday you might be making your skin vulnerable to bacteria that can lead to breakouts and irritation.” Janet Pardo, Senior Vice President of Product Development