SERVICES
BACK works across 8 channels, providing services for a broad range of industries. As specialists in integrated digital communications and marketing, we’ll happily work in tandem with your internal teams and external partners, and also have the expertise and experience to manage projects from start to finish, delivering creative solutions that suit your business needs exactly.
MARKETING CAMPAIGNS
Digital is currently at the centre of all marketing discussions as it represents one of the best ways to reach consumers in a relevant, personal and cost-effective manner. The lines between traditional advertising, marketing and PR continue to blur, and digital is the vehicle that cuts through and facilitates real engagement with an audience. Our marketing campaigns are highly results-driven, and we create seamless, through-the-line experiences.
DIGITAL PR
Successful Digital PR builds communities around brands. This often involves leveraging social media and creating a longer conversation with the target market than a traditional marketing campaign might. Brand perception and customer loyalty in the long term are the key measurements of success in Digital PR, and as such this approach can be quite experimental. BACK have a suite of Digital PR tools, including an Interactive Media Release Engine (BACKIMR), which empowers clients to cost-effectively deploy information about their products/brands in an engaging and easily digestible format.
PROMOTION
The effectiveness of online promotions can be measured by how well they integrate with, and add value to a campaign. We have vast experience working with clients on promotional campaigns, eDM/CRM strategy, integration with third party systems and backend fulfilment. We use the latest technology to leverage creative ideas, rather than the other way around, so that your promotions stand out in a sea of others and really speak to your target market.
SOCIAL MEDIA/COMMUNITIES
As a digital communications agency, it’s crucial for us to be at the forefront of emerging technologies. Luckily, our passions align with our business, so this isn’t hard! We use Social Media as a trusted tool, enabling brands to connect with people in a non-invasive fashion. As the digital space and audiences mature, they require more sophisticated communications on their terms, and that’s what we deliver: two-way dialogues and a fair value exchange, so that your audience actually wants to interact and join in the conversation with your brand.
EMARKETING
eMarketing covers a broad range of digital solutions, from eDM communication, mobile marketing, banners and CRM systems complete with data capture and results tracking. Our Backtracker eMarketing System is a simple and effective way to build customer databases, send newsletters and emails, profile customers, and analyse results. It allows you to view open rates, articles read, links clicked and more, so you get a clear idea of what your target audience responds to. eMarketing is well recognised for providing fast, effective results with great ROI.
EDUCATION
Whether you’re looking to educate your sales team about a new product, manage stakeholders, train new employees or facilitate organisational change, online education is a cost-effective vehicle that allows for much greater coverage than traditional learning models. Our team take the time to fully understand your audience, then combine our expertise in digital communications with structured learning strategies to deliver a solution that truly engages the learner. Our solutions can utilise just one, or a combination of digital mediums, and aim to encourage a greater understanding and retention of the information conveyed.
FRANCHISING
We’ve worked with a number of franchises to develop communications and marketing strategies that increase automation of internal processes and provide greater metrics to the master franchise. Our platforms can reduce administration costs, increase franchise/franchisee communications, promote a more consistent standard of education and training, and increase stakeholder visibility. We develop custom applications and digital platforms that meet specific business needs and deliver management ROI.
CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)
CRM is about understanding the requirements of a business and then employing an appropriate strategy to capture data and disseminate information to relevant stakeholders. Our services range from actual CRM system development to designing and implementing strategies for customer loyalty, and the platforms we use provide you with up-to-the-minute reporting, so you can see what your audience responds to and react swiftly.