David Packman

Prior to founding The Sauce Agency, David created and managed the Digital Lifestyle Group (DLG) for Ogilvy’s Howorth Communications, offering a full range of PR services to clients in the “digital lifestyle” sector. In the years preceding, David served as a regional Vice President for AOL, heading up communications in both Europe and Asia. David managed all communication aspects of AOL’s European operations including strategy, planning, operations, media relations, internal communication, crisis management and brand identity. In Asia, David was responsible for numerous brands including AOL, ICQ and Netscape. David also acted as regional corporate spokesperson and communications representative for AOL’s parent company, Time Warner. Prior to that, David was based in Sydney heading up the consumer marketing practice of a large multinational PR agency.