To successfully launch Gizmo throughout capital cities in Australia and highlight the company as a leading home technology support service designed to help consumers bring their computers and digital gear to life in the home

The Sauce Agency was initially engaged to launch Gizmo to the Australian market in August 2006, and over a 12 month period executed a seven -city, go-to-market plan, beginning with the company launch and Sydney service offering.

The Sauce Agency managed communication during the acquisition of Melbourne-based business ‘Nerds for Hire’, and the subsequent launch of Gizmo services in Melbourne.

At the time of launch, Gizmo’s service offering, providing both a fun and educational in-home computer help service and telephone assistance, represented a significant gap in the market for digital consumers in the home. From the outset, The Sauce Agency held a series of media briefings with key journalists in Sydney and Melbourne, using initial market research, a Gizmo trial and company executive experience to kick start a dialogue with media and raise consumer awareness. This process also engaged potential business partners and began building relationships to establish Gizmo’s profile in the lead up to further announcements and brand activities.

In the months to follow, The Sauce Agency increased Gizmo’s profile and media presence with the announcement of its service partnership with Microsoft for the launch of Windows Vista, and additional industry relationships with technology vendors including AAPT, Toshiba, Primus and Virgin Mobile.

Additionally, a series of media roundtable luncheons were coordinated with key women’s consumer, men’s consumer, technology and home/ lifestyle media in order to strengthen Gizmo’s consumer media relationships and encourage a broader media footprint across relevant niches.

The Sauce Agency successfully managed Gizmo’s expansion across Australia, conducting launch activities throughout Sydney, Melbourne, Brisbane, Canberra, Adelaide, Perth and The Gold Coast.

The Gizmo launch-to-market campaign assisted Gizmo, a start-up company in 2006, to become a recognised resource for home technology support within the first six months. The 12 month campaign demonstrated that PR activity directly led to positive business outcomes, with an overall increase in service sales and traffic site spikes through positive media coverage.

Extensive national media coverage was achieved in leading broadcast, print and online media outlets including Triple M, 2UE, 2GB, Channel 7, The Australian Financial Review, The Australian, The Sydney Morning Herald and The Herald Sun.

The Sauce Agency extended Gizmo’s footprint beyond the technology audience achieving widespread media coverage in leading consumer and home and lifestyle publications including Voyeur, Home Beautiful, Cosmopolitan, Real Living, Notebook and Alpha Magazine. To view a snapshot of media coverage achieved in the campaign period, please visit http://www.gizmo.com.au/about/inthenews.html.

Gizmo is now acknowledged as an expert in the home technology market with innovative ways to help empower and educate Australian consumers.